growth
strategy
experience
success
priority
We help SaaS founders cut through the noise to create leaner, smarter, and more intuitive products. Whether refining an existing product or shaping your MVP, we provide expert, no-nonsense guidance to drive results.
Work Session
This isn’t a discovery call—it’s a 60-minute, hands-on session designed to tackle your toughest SaaS product challenges.
Whether it’s product-market fit, feature prioritization, or strategic direction, we provide unbiased insights and leave you with a roadmap for immediate action. If you decide to move forward with one of our packages, the consultation fee is applied to the cost.
MVP Definition
Turn your vision into a roadmap.
With our MVP Definition Blueprint, we transform your idea into a focused, actionable roadmap. We’ll help you prioritize features, align with user needs, and create a lean, scalable product designed for success.
Product Audit
Optimize your SaaS product for growth and success.
Our Product Audit gives you the insights you need to make your SaaS product better, faster, and more competitive. We evaluate your product’s strengths and weaknesses, analyze market positioning, and identify opportunities for growth.
We’re Tyler and Jacob, the duo behind Focal Plane.
With over 20 years of experience designing and scaling successful SaaS products—including roles at Zapier, Dropbox, Twitter, and Indeed—we specialize in turning founder ideas into actionable strategies.
From first-draft MVP strategies to refining existing products, we help founders cut through complexity, solve challenges, and build scalable solutions tailored to their market.
Your decisions today shape your product’s future. Let’s cut through the noise, tackle your biggest challenges, and get you moving forward with clarity and confidence.